Unveiling BalCon Builders’ Brand New Website and Marketing Strategy
The day has finally come! We have a brand new website to help us take our company to the next level with the help of INFINI Marketing.
Our website hadn’t been updated in quite a while and, as proud as we are of our company, we recognize the importance of also taking pride in our website and ensuring that it meets our own standards. Considering our new website would be the first point of contact that many of our future clients have with us, an updated and scalable website is critical. BalCon Builders is ready for new heights and we are really excited about this new partnership with INFINI Marketing!
Brand-First Marketing Strategy
To kick off our brand new Houston web design, we met with INFINI to first discuss our branding. They implement a brand-first marketing strategy that is rooted in honing our identity so we can work with people who resonate with us and our values, making them lifelong customers of BalCon Builders.
When we met with INFINI Marketing’s team, we discussed a number of things relating to:
- Who we are
- Why we started BalCon Builders
- Where we want to be
- What sets us apart from other metal builders
While they asked us questions, their team took highly detailed notes which would be used to craft our brand. Today, we are so excited to see our new brand presented on our website. We feel that once someone lands on our website, they will immediately know what we’re all about.
Mobile-First Website Design
Since most web browsing these days takes place on smartphones, it’s essential that our new web design is mobile-friendly. Our customer experience begins the moment a prospect lands on our website or calls us, so we want to be sure we start with our best foot forward.
As for the overall design, we kept it clean and simple so it would be easy to get information and view our previous builds.
SEO is a new strategy we are trying, which will help our website appear on the first page of various search engines, including Google. Our SEO strategy has 3 parts:
Blogging for SEO
Every month, INFINI’s team will write blogs that push our keywords so we can get our website’s SEO ranking up and get closer to page 1.
We’re increasing our presence in the local market for those who run a local search for our metal building services.
In addition to blogging and local SEO, their team also prepares our website for SEO success by ensuring that competitive keywords are spread out across all of our pages.
A New Chapter For BalCon Metal Builders
We couldn’t be more excited about our new Houston website design. It was important for us to work with a company that understands our passion, and INFINI is just what we were looking for. We look forward to working with them and helping our business soar to new heights as we make an impact on the world together!